Hillary's Highlights | Real Estate Marketing Methods for That RE Investment

Real Estate Marketing Methods for That RE Investment

After you have bought your first investment property you will need to be able to market your property for rent. Here are 4 great ways to getting your message out there about your available rental. Note that these methods can also apply to selling the property of interest.

Place a Sign in the Yard that is Very Visible from the Street

Although this may seem elementary, it is the single most important step to marketing a property. Typically, a standard “For Rent” sign that you can buy at any store is acceptable. Buy the biggest sign you can find, and make sure that your phone number is written as largely as possible. Place the sign in a readily viewable part of the yard to maximize the ability for people driving by to clearly see and read it.

Place an Ad in the Local Newspaper

If you want to maximize the cost of your ads, run them 3 days a week - Friday, Saturday, and Sunday. When composing the ad, be sure to include the area where the home is located (like a nearby busy street that most folks will know about, and typically don’t include the address of the home), the number of bedrooms and bathrooms, the garage capacity, the square footage of the house, the school zoning, the rental rate with the deposit amount, and your phone number.

Be sure to include as many benefits to the property as possible. An example would be close to schools, shopping, access to public transportation.

Place an Ad in Craig’s List

Craig’s List is a wonderful tool for online real estate marketing; it’s a free advertising website that gets hundreds of thousands of hits per day, and allows localized advertising of all sorts of things, including rental ads. It also allows you to post up to 4 pictures per ad. It is advisable to take advantage of it, and include 4 pictures of the house (maybe one picture of the exterior, and 3 interior pictures). Craig’s List is wonderful, so use it for all kinds of things, both buying and selling or renting.

Post Ads on Other Websites

This one is good if you really want to maximize the exposure of the house, or if you are in a weak market, and need to intensify your message. In this scenario, you would talk with local realtors and property managers to see if you can work out a deal to “borrow” some of the web space for posting your ad. It is likely that they will attempt to compel you in to hiring them as a property manager, but don’t, just offer a small fee for running an ad on their site.

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